Friends of Dave #202: slippery when wet
Just one simple message for my American friends this week.
-----> VOTE. <-----
That's it. That's the preamble.
Happy Halloween...Don't forget to set your clocks back this Saturday night....With that extra hour, you have more time to read the articles below...AND totally invite more people to the Friends of Dave community....in that order....
XOXO
Dave
Think on This...
The Bus Ticket Theory of Genius
If I had to put the recipe for genius into one sentence, that might be it: to have a disinterested obsession with something that matters.
On the longer side, but very much worth it. Through the lens of people who find fulfillment in collecting old bus tickets, entrepreneur and investor Paul Graham explores the path to doing good work and how allowing yourself to go deep on seemingly unimportant subjects can unlock greatness.
For Your Day Job...
Why Customer Engagement Will Never Be the Same
Whether customers shop for themselves or on behalf of their companies, they expect interactions with brands to not only be convenient and digital first, but also infused with empathy and understanding.
Great share this week from FoD Ed McDonnell highlighting how 2020 has just solidified a trend that was already occurring in the marketplace: customers crave personalized, digital-first experiences from brands they can trust.
B2B founders and marketers: Stop naming stuff.
Quick read from Andy Raskin showing how, despite good intentions, excessive product and initiative "name creep” can create serious challenges for marketing and sales teams.
Brands: You've seemed to have lost your balls. Let's help you find them.
The vast majority of brands nowadays are run by men and women terrified of doing something creative with their advertising, going against the status quo, offending someone, taking a stand, etc.
Another quick read for marketers, sales people and execs alike. You will be inspired to tell your marketing team to "grow a set of balls."
Anyone can put some electronic scribbles in a table and call it data. That doesn’t make it good/true/useful/worthy...
For those just now getting into the "every business is a data business" thread, this is an IMPORTANT READ. It gives an excellent primer on topics such as primary data vs. inherited data, captured data vs. exhaust data, structured data vs. unstructured data and raw data vs. processed data.
Friends, I am confident in saying that this is something you all are going to need to know, so I suggest you jump in, click on this one and get educated.
Your Weekly Dose of Randomness...
Rag to riches: the fall and rise of the ShamWow guy
And if you feel a void in your life, I'd like to introduce you to the next "As Seen on TV" star in the making: Ronnie Neville.
The World in Wine: Visualizing an Industry Ripe for Disruption — www.visualcapitalist.com This infographic explores how changing consumer tastes and innovations in technology are impacting the global wine industry.
Birds With 20-Foot Wingspans Once Patrolled the Skies of Antarctica
Cannot confirm or deny that they also had an imaginary friend named "Snuffleupagus"....
And The Last Word....
Debating Bon Jovi’s cheesiness will enrich your conceptual life — psyche.co
Disagreements involving aesthetic value are inevitable, and lack any certain solution, but without them we would be left adrift in our unreflective judgments and unacknowledged inconsistencies.
WARNING: this is not really all about Bon Jovi. But the image and headline does make it totally clickworthy.
It's actually about how we individually look at things and arrive at the value we place on them. Truth be told, this is a bit on the cerebral side for a typical "Last Word" but worth digging in if you have the time.
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