You are sick of all of the BS...and the email.....So am I....CORRECTION FROM LAST WEEK: I received a flood of responses alerting me that the link I provided to ExecThread in the preamble did not work. I fixed it in the online version of the newsletter, but I am passing along a working version in this email as well. You can click >HERE< to become learn more about ExecThread and join. Sorry about that!Do you think we are all a little fried right now, Friends?As we have been social distancing, it seems like the volume of emails have gone up to frustratingly high levels over the past 8 weeks (even higher than previously mentioned). And most with some sort of virus related topic or spin. Frankly, at this point do any of us really need another invite to an "in the age of coronavirus" webinar or an email starting with "In these turbulent times..." or a graphic with the damn globe with menacing little red trees on it trying to get us to envision a deadly viral particle? Friends, like many of you, IDGAF -- seriously.As I have said before, once again this is where people hate the marketing department: corporate marketing messages can be lazy, lack creativity and often fail to differentiate. And COVID-19 is shining a bright light this -- driving prospects and customers nuts with an increased supply of 100% US Grade A crap. People are not only tired of it, they are beginning to tune it out.That makes you not want to check your email -- including, for some, opening your friendly weekend email newsletters. I get it. As highlighted in this week's Last Word, everything IS bullshit these days....except the Steak-umm Twitter account. If you are looking for a brand that is doing it right "during these uncertain times," I encourage you to follow it -- if a questionable meat product can cut through the noise, so can you and your brand.But if you find that in times likes these your marketing team is getting outflanked by fake steak and following the same playbook by producing the identical BS you see elsewhere but just in a higher volume, the guy who recently gave a presidential address on LinkedIn to promote #RelaxDay2020 would be happy to talk to them.Q2 and even Q3 may be officially shot and Q4 will be upon us soon enough. You will still need to make your number....and I guarantee you it won't be don't by thinking conventionally....Until then, be safe, be well, wash your hands, and, by all means, please don't inject any disinfectants into your body.....XOXODave
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FoD #175: yes, everything is BS
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You are sick of all of the BS...and the email.....So am I....CORRECTION FROM LAST WEEK: I received a flood of responses alerting me that the link I provided to ExecThread in the preamble did not work. I fixed it in the online version of the newsletter, but I am passing along a working version in this email as well. You can click >HERE< to become learn more about ExecThread and join. Sorry about that!Do you think we are all a little fried right now, Friends?As we have been social distancing, it seems like the volume of emails have gone up to frustratingly high levels over the past 8 weeks (even higher than previously mentioned). And most with some sort of virus related topic or spin. Frankly, at this point do any of us really need another invite to an "in the age of coronavirus" webinar or an email starting with "In these turbulent times..." or a graphic with the damn globe with menacing little red trees on it trying to get us to envision a deadly viral particle? Friends, like many of you, IDGAF -- seriously.As I have said before, once again this is where people hate the marketing department: corporate marketing messages can be lazy, lack creativity and often fail to differentiate. And COVID-19 is shining a bright light this -- driving prospects and customers nuts with an increased supply of 100% US Grade A crap. People are not only tired of it, they are beginning to tune it out.That makes you not want to check your email -- including, for some, opening your friendly weekend email newsletters. I get it. As highlighted in this week's Last Word, everything IS bullshit these days....except the Steak-umm Twitter account. If you are looking for a brand that is doing it right "during these uncertain times," I encourage you to follow it -- if a questionable meat product can cut through the noise, so can you and your brand.But if you find that in times likes these your marketing team is getting outflanked by fake steak and following the same playbook by producing the identical BS you see elsewhere but just in a higher volume, the guy who recently gave a presidential address on LinkedIn to promote #RelaxDay2020 would be happy to talk to them.Q2 and even Q3 may be officially shot and Q4 will be upon us soon enough. You will still need to make your number....and I guarantee you it won't be don't by thinking conventionally....Until then, be safe, be well, wash your hands, and, by all means, please don't inject any disinfectants into your body.....XOXODave