WARNING: Vegas has 2 to 1 odds that I can beat you at this gameSorry for the quick intro this week friends. Long week and I am up way past my bedtime.Like many of you, I am a loyal and regular viewer of "Shark Tank." Despite my opinion that the show may have followed in the footsteps of another favorite ABC show and jumped the shark once it started adding celebrity sharks, I still love watching the entrepreneurs making their pitches. What I also love about Shark Tank is that, at least in my house, it is appointment viewing for our entire family. I can turn it on, and any one or all of my kids will choose to sit an watch with me, ask questions, and now can make their own judgements on whether a product is deal worthy. We have a new favorite on our house that you need to check out: "Beat Shazam". It's a bit of more modernized version of the classic "Name That Tune" where teams of contestants compete to name a song within a predefined genre or along a particular subject as quickly as possible. I play this game in the car all of the time with the kids, so the new show became a natural hit in our house amongst everyone. The appointment viewing aspect for the entire family is the bonus -- there really is something to be said about regularly connecting with your kids around a shared interest. It is energizing and enriching.From a business aspect, the concept of the show is brilliant. It is entirely based off of the popular Shazam music identification app that has been around for almost 10 years. Think about the marketing opportunity created by positioning the app at the center of the show as the most developed technology for song identification. It also has an interactive aspect of playing along at home that engages viewers. I don't know how long Beat Shazam will last, but not only are there tremendous learnings for marketers of just about any product (particularly apps), I think we can expect to see more of this blending of multimedia experiences in the future. Should be very interesting.Finally, I continue to get suggestions (not just from my wife) on articles to include in the newsletter. LOVE IT. Please keep them coming! I decided to add a "Subscriber Pick of the Week" section as a result -- now you not only get the stories I select with love for you, you will also get some love from the Friends of Dave community. The Friends of Dave newsletter: it's a heartbeat, it's a love beat.That song will be in your head the rest of the day guaranteed. You're welcome. Enjoy the weekend everyone. XOXODave
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Friends of Dave #31: Beat Shazam
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WARNING: Vegas has 2 to 1 odds that I can beat you at this gameSorry for the quick intro this week friends. Long week and I am up way past my bedtime.Like many of you, I am a loyal and regular viewer of "Shark Tank." Despite my opinion that the show may have followed in the footsteps of another favorite ABC show and jumped the shark once it started adding celebrity sharks, I still love watching the entrepreneurs making their pitches. What I also love about Shark Tank is that, at least in my house, it is appointment viewing for our entire family. I can turn it on, and any one or all of my kids will choose to sit an watch with me, ask questions, and now can make their own judgements on whether a product is deal worthy. We have a new favorite on our house that you need to check out: "Beat Shazam". It's a bit of more modernized version of the classic "Name That Tune" where teams of contestants compete to name a song within a predefined genre or along a particular subject as quickly as possible. I play this game in the car all of the time with the kids, so the new show became a natural hit in our house amongst everyone. The appointment viewing aspect for the entire family is the bonus -- there really is something to be said about regularly connecting with your kids around a shared interest. It is energizing and enriching.From a business aspect, the concept of the show is brilliant. It is entirely based off of the popular Shazam music identification app that has been around for almost 10 years. Think about the marketing opportunity created by positioning the app at the center of the show as the most developed technology for song identification. It also has an interactive aspect of playing along at home that engages viewers. I don't know how long Beat Shazam will last, but not only are there tremendous learnings for marketers of just about any product (particularly apps), I think we can expect to see more of this blending of multimedia experiences in the future. Should be very interesting.Finally, I continue to get suggestions (not just from my wife) on articles to include in the newsletter. LOVE IT. Please keep them coming! I decided to add a "Subscriber Pick of the Week" section as a result -- now you not only get the stories I select with love for you, you will also get some love from the Friends of Dave community. The Friends of Dave newsletter: it's a heartbeat, it's a love beat.That song will be in your head the rest of the day guaranteed. You're welcome. Enjoy the weekend everyone. XOXODave