Forget "Cyber Monday." I am declaring today "Self Enlightenment Saturday."And just like that, the holiday shopping season has officially gotten out of hand, folks. This past "Cyber Monday" was the single largest online shopping day in U.S. history, topping $6.59bil in sales. If you are a marketer, you have to be impressed. The retail industry, with their email blasts, coupon codes, crazy discounts and the offer of free shipping, has successfully conditioned us to willfully spend MORE money just three days following "Black Friday," the original day they created to push and shove our Thanksgiving dinner stuffed bodies into the throes of the holiday shopping season. What I find so funny: despite the fact that in 2017 we all walk around with the internet in our pockets 24/7 and nearly half of U.S. households have an Amazon Prime membership, "Cyber Monday" is even still a thing. The term seems so 2000-ish I'm literally embarrassed to even type the words. Pretty soon we'll all simply tell (or have our kids tell) the Alexas we just bought to analyze the best deals on our stocking stuffers and kid gifts on our "Christmas list" at any time of year, and automatically purchase and ship them for free to us at the time of our choosing. "Cyber Monday" you say? Try "Cyber Everyday."There is a part of me, the human side of me, that really hopes this happens. The artificially created frenzy that focuses everyone's attention on buying material gifts around the holidays seems to get bigger every year, and it really brings me down.So in keeping with the real holiday spirit, I'm offering that we should declare the Saturday of the week following Thanksgiving to be "Self Enlightenment Saturday." It should be a day that people don't have to shop. They don't worry about door busting deals. They don't need to focus on Christmas lists. And for God's sake, it should be a day when people stay off of Facebook, Snapchat and social media. It would be time reserved for thinking, learning, listening and reflecting on things that matter most to us and our families. What do you think?Ah, a boy can dream...But if you like the idea, don't wait -- act now! Let this issue of the newsletter get you started on your path. And if enough of you take advantage of the offer and click on the links below, I might just do what the retailers do, and simply expand the idea to "Self Enlightenment Week"...how fun would that be???Have a festive weekend...and don't forget to move the Elf on the Shelf if you have little ones (I'll save that rant for another day...). XOXODave
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Friends of Dave #49: Act Now!
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Forget "Cyber Monday." I am declaring today "Self Enlightenment Saturday."And just like that, the holiday shopping season has officially gotten out of hand, folks. This past "Cyber Monday" was the single largest online shopping day in U.S. history, topping $6.59bil in sales. If you are a marketer, you have to be impressed. The retail industry, with their email blasts, coupon codes, crazy discounts and the offer of free shipping, has successfully conditioned us to willfully spend MORE money just three days following "Black Friday," the original day they created to push and shove our Thanksgiving dinner stuffed bodies into the throes of the holiday shopping season. What I find so funny: despite the fact that in 2017 we all walk around with the internet in our pockets 24/7 and nearly half of U.S. households have an Amazon Prime membership, "Cyber Monday" is even still a thing. The term seems so 2000-ish I'm literally embarrassed to even type the words. Pretty soon we'll all simply tell (or have our kids tell) the Alexas we just bought to analyze the best deals on our stocking stuffers and kid gifts on our "Christmas list" at any time of year, and automatically purchase and ship them for free to us at the time of our choosing. "Cyber Monday" you say? Try "Cyber Everyday."There is a part of me, the human side of me, that really hopes this happens. The artificially created frenzy that focuses everyone's attention on buying material gifts around the holidays seems to get bigger every year, and it really brings me down.So in keeping with the real holiday spirit, I'm offering that we should declare the Saturday of the week following Thanksgiving to be "Self Enlightenment Saturday." It should be a day that people don't have to shop. They don't worry about door busting deals. They don't need to focus on Christmas lists. And for God's sake, it should be a day when people stay off of Facebook, Snapchat and social media. It would be time reserved for thinking, learning, listening and reflecting on things that matter most to us and our families. What do you think?Ah, a boy can dream...But if you like the idea, don't wait -- act now! Let this issue of the newsletter get you started on your path. And if enough of you take advantage of the offer and click on the links below, I might just do what the retailers do, and simply expand the idea to "Self Enlightenment Week"...how fun would that be???Have a festive weekend...and don't forget to move the Elf on the Shelf if you have little ones (I'll save that rant for another day...). XOXODave