So last week I left you hanging with a huge cliffhanger. What is the deal with the guy sprinkling salt? And what does he have to do with this newsletter? And did he have anything to do with the Patriots winning what many are calling the best Super Bowl ever? (Answer: No. That was Tom Brady and Bill Belichick)My guess is if you are under the age of 30, you immediately knew the guy as "Salt Bae," a Turkish chef whose real name is Nusret Gökçe and who is currently riding his 15 minutes of fame as a popular meme being shared on social media and imitated by Millennials. While memes may seem relatively new, they are not. Those of us over the age of 30 who remember the early days of the Internet in the corporate workplace will recall gathering around someone's desktop computer to watch Mahir Cagri (also, strangely enough, from Turkey), the "I Kiss You" guy. Back in the early 90's before the iPhone, Facebook, Twitter and Instagram, Mahir achieved his 15 minutes of fame via an animated slideshow that was shared from one person to another via....wait for it....email. As a result, memes in the age before smartphones might take months to go "viral" and then it was largely in geographic pockets.As we know, that is not the case today. Memes like Salt Bae can now come and go within a matter of days. And while a lot of it has to do to the pervasiveness of the Internet and technology in our daily lives, a much larger part has to do with the habits, interests and culture of Millennials. A few weeks ago, I had lunch with a former colleague where we discussed the spending, saving, and borrowing trends of what is now the largest generation on the planet. It is clear that, in addition to wide ranging technological innovation, Millennials are now poised to have perhaps the greatest impact on real estate trends, finance and how products in general are bought, sold and marketed in the near future.So this week, I am dedicating the FOD newsletter to the trophy generation -- Millennials. Enjoy the articles I compiled as I started to dig into what makes this generation tick. You can't see me, but right now I am totally sprinkling salt all over my keyboard -- this newsletter was THAT good.XOXODave
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Friends of Dave: Stuff I LITERALLY Learned…
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So last week I left you hanging with a huge cliffhanger. What is the deal with the guy sprinkling salt? And what does he have to do with this newsletter? And did he have anything to do with the Patriots winning what many are calling the best Super Bowl ever? (Answer: No. That was Tom Brady and Bill Belichick)My guess is if you are under the age of 30, you immediately knew the guy as "Salt Bae," a Turkish chef whose real name is Nusret Gökçe and who is currently riding his 15 minutes of fame as a popular meme being shared on social media and imitated by Millennials. While memes may seem relatively new, they are not. Those of us over the age of 30 who remember the early days of the Internet in the corporate workplace will recall gathering around someone's desktop computer to watch Mahir Cagri (also, strangely enough, from Turkey), the "I Kiss You" guy. Back in the early 90's before the iPhone, Facebook, Twitter and Instagram, Mahir achieved his 15 minutes of fame via an animated slideshow that was shared from one person to another via....wait for it....email. As a result, memes in the age before smartphones might take months to go "viral" and then it was largely in geographic pockets.As we know, that is not the case today. Memes like Salt Bae can now come and go within a matter of days. And while a lot of it has to do to the pervasiveness of the Internet and technology in our daily lives, a much larger part has to do with the habits, interests and culture of Millennials. A few weeks ago, I had lunch with a former colleague where we discussed the spending, saving, and borrowing trends of what is now the largest generation on the planet. It is clear that, in addition to wide ranging technological innovation, Millennials are now poised to have perhaps the greatest impact on real estate trends, finance and how products in general are bought, sold and marketed in the near future.So this week, I am dedicating the FOD newsletter to the trophy generation -- Millennials. Enjoy the articles I compiled as I started to dig into what makes this generation tick. You can't see me, but right now I am totally sprinkling salt all over my keyboard -- this newsletter was THAT good.XOXODave