WARNING: There is NO lame April Fool's joke in this issue. People who know me well know that I have a decent sense of humor -- I appreciate a thoughtful joke, a snarky comment, or well written TV sitcom. I'll even occasionally channel my inner 6 year old and laugh when someone passes gas. But, for the life of me, I kind of get irritated by the lame pranks companies will play from time to time around April Fool's Day. And I know that I not alone. Look, I'm a marketer, I get it -- it's all in good fun, and if you are investing precious time and resource on something creative, you are hoping it will get your company some good attention. But corporate April Fool's pranks are kind of like watching your parents twerk: seems like a good idea at the time, but seldom does it come off the way it was intended. And in the end, people just end up embarrassed. And usually it is documented. So if you opened this issue hoping for a clever prank or April Fool's joke, stop reading now and skip down to the story about the T-Rex being a sensitive lover story (cue the Barry White) for your fix. Just turn to the person closest in proximity to you right now (stranger or not) and read them the headline. I'm telling you, that alone is better than some lame prank. Instead, what you will get is some interesting stuff in issue #14, including a couple thought provoking long reads about innovation and being adaptable that come highly recommended. Not a clunker in the bunch, I promise.Enjoy your first weekend of April. XOXODave
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Friends of Dave: The Anti April Fool's Issue
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WARNING: There is NO lame April Fool's joke in this issue. People who know me well know that I have a decent sense of humor -- I appreciate a thoughtful joke, a snarky comment, or well written TV sitcom. I'll even occasionally channel my inner 6 year old and laugh when someone passes gas. But, for the life of me, I kind of get irritated by the lame pranks companies will play from time to time around April Fool's Day. And I know that I not alone. Look, I'm a marketer, I get it -- it's all in good fun, and if you are investing precious time and resource on something creative, you are hoping it will get your company some good attention. But corporate April Fool's pranks are kind of like watching your parents twerk: seems like a good idea at the time, but seldom does it come off the way it was intended. And in the end, people just end up embarrassed. And usually it is documented. So if you opened this issue hoping for a clever prank or April Fool's joke, stop reading now and skip down to the story about the T-Rex being a sensitive lover story (cue the Barry White) for your fix. Just turn to the person closest in proximity to you right now (stranger or not) and read them the headline. I'm telling you, that alone is better than some lame prank. Instead, what you will get is some interesting stuff in issue #14, including a couple thought provoking long reads about innovation and being adaptable that come highly recommended. Not a clunker in the bunch, I promise.Enjoy your first weekend of April. XOXODave